Some important things to know while you shift ad budgets to Amazon. Amazon and budgets are growing fast in today’s ad industry. Some previous research shows that some brands, who use now Amazon ads are growing up to 50%. Nowadays the need for intentional Amazon Search Engine Optimization is more because of the budget shifting.
In research, a report shows that there are 54% products searches on Amazon while only 46% on Google in 2018. 3 years ago, Google product search was far better than Amazon product search. Online customers shop more products from Amazon. Moreover, Google is in some other diverse fields also like YouTube for advertisement.
However, Amazon is offering aspirants a genuine Google Dominated Space. Amazon is also using product discovery features. Amazon has become a hub for the discovery of products. While, if we talk about Google, it is only used to validate the purchase. For the better understanding of the quality of brands and prices of brands, online customers still switch towards Google. According to a report, 90% of products are viewed on Amazon, which is not even advertised.
Many customers now search for products on Amazon. Due to the shortage of time, customers find Amazon Search Engine Optimization easy as compared to doing banners and merchandising placements. To find out the product, you just have to type your required product name and you will find the best products. To use Amazon, you need to understand Amazon Search Engine Optimization.
How to use Amazon Search Engine Optimization for product findings?
Amazon Search Process
The work of Amazon Search Engine has started before your typing. Amazon is always in a continuous process of data analysis, traffic pattern, and past searches. When you think of the product name and you stoke a single key, Amazon starts giving suggestions for some related products that are in your mind. You can then select your desired product from the suggestions given below. The best products are selling on Amazon. The phenomenal products bring back their customers and they do not want to switch off.
Ranking of Amazon
Conversion rate and sales velocity are the two key factors that influence the ranking, according to Amazon. But, the most important thing is to establish relevance. These are important tips to improve your ranking and sales. Amazon Search Engine always emphasizes that any customer review app or software is not significant to check your ranking. Anyhow, this is not any hard rule some ranking apps and software are countable. Some ranking apps and software have factors which are helpful in increasing conversion rate and sales velocity.
The Relevance of the Product.
The relevance of the product shows how adequate your product’s suggestion is in the context of the search engine. It is because many searchers use keywords for the product they are looking for. They do not use the whole word or right spelling of the product. So, it is important for you to show the right relevance of the product. As a brand, always try to use more and more keywords for your product. That can easily show the product characteristics and specifications. A product description is also very important.
Customer reviews and Amazon Search Engine
Customers reviews play an essential role in improving the rank of the search engine and product. Whereas, customer review of the product is not directly affecting A9. Product review is important for the sale of your product. Most people first read the customer review then make their purchase. Online customers also seek for the online recommendation and problem solving online replies. Amazon is not a typical site which emphasis most on customer satisfaction. But it is important to align your product as well.